The Bunker
Brand identity design for a cosy cafe/bar located in the St Catherine's Hill area of Christchurch, Dorset.
The historic area of St Catherine's hill was used extensively by the military during the Crimean War, the World Wars and was the site of a nuclear bunker during the Cold War. The cafe - bar is an ideal meeting place for dog walkers (and their dogs) as well as friends and families to relax and socialise, whether it be a quick cup of coffee / glass of wine or a leisurely evening.
Branding
Logo
Print
Signage
Photography
The Brief
The client had no preconceived ideas on the look and feel, apart from we needed to take into consideration its name and the heritage of the local area.
Our Thinking
The client wanted to use a dark grey colouring along with a wood palette in the interior to ensure the cafe felt warm and welcoming to their customers. We put together a colour palette scheme adding a light grey along with a brass colouring to warm up the feel of the branding. With the premises being set amongst well-established local businesses, the client wanted The Bunker to stand out from the crowd and look more up-market, we achieved this through the use of exterior colouring, quality signage and window vinyls giving the business a ‘trendy London feel’.
The look of the logo was inspired by a nuclear bunker that was said to be present at St Catherine’s Hill in the Cold War era. The heavy brass coloured key-line surrounding the text hinting at warmth and safety.
Delivering Results
Once the logo and branded look was agreed, we implemented our thinking onto signage, business cards, menus, loyalty cards, gift vouchers, clothing, flyers and external advertising boards, overseeing print and production throughout the process.
The cafe is proving to be a very successful go-to place in the area, and with its close proximity to the A338 it’s easy enough to drop in for a something to eat or a beer / coffee or two!
Photography.
The Bunker commissioned us to take a series of bespoke lifestyle imagery from food through to people and general interior photography. The images have been used on all general literature and digital marketing.
Client Testimonial
“Lisa was involved right from The Bunker’s infancy and created a brand and front face to the business that we are really proud of. She was realistic about costs and chose solutions that didn’t cost the earth, every little helps when setting up a business from scratch! She is helpful, creative and easy to chat to, we would recommend Lisa and Fundamental to any new business getting up and running.”
— Kate Butler -Owner, The Bunker