Who are we?

Brimming with creative know-how and print and design expertise, Fundamental deliver imaginative, powerful and creative design solutions with every project we undertake.

Our Creative Director Lisa Lee is at the helm of all design work at Fundamental. Having built up years of design knowledge and experience, working in design agencies in London before settling outside by the sea, she established Fundamental in 2002.

We take pride in our bespoke, personal service and building long lasting relationships. We believe this comes from taking the time to care and listen. Gaining a solid understanding about what you need helps us deliver consistently engaging design.

While we appreciate that times are changing and value the importance of online and digital media, the core principles of solid design should be at the heart of this, applicable to all dimensions of your business. We have extensive expertise in all aspects of print and finishing, delivering impactful material that showcases your business.

We take the time to develop your branding that will work across all platforms, from high quality stationery and printed material, to websites and digital, packaging or corporate clothing and environmental graphics.

In a world where image is everything, you can benefit from our high-level design services as well as skillful commercial photography. In every project we always apply immaculate attention to detail, delivering style and originality.

At Fundamental we work alongside a number of hand-picked professional associates who can assist you with other aspects of marketing and promotion. This collaborative approach means that we can always help get you to where you want to be… with a great collective of creative minds.

Whatever is required to take you and your brand forward, talk to Fundamental. We’ll be happy to help deliver your design, brand and communication strategies.

Our Approach

Listening is Fundamental.

We listen, we consider, we design…and we implement.

As experienced multidisciplinary graphic designers we know that getting to understand you and your business is important. We like to get a feel for what you want to achieve and then take an intuitive and thoughtful approach to designing work that will help you build a strong visual identity. We want to making sure your ethos and brand values, your market place and audience are correctly positioned, helping you grow your business and showcase your brand to its full advantage.