Cafe 67
Name generation, logo & branding design for a Cafe situated within Gatsby & Miller - a new concept of hair salons.
Café 67 is no ordinary cafe, it is situated within a Gatsby & Miller Salon claimed by their clients as the best hairdressers & beauty salon in Amersham.
Following their relaunch as a Culture Concept salon in 2019, Gatsby & Miller have been leading the way and setting new standards as an award-winning salon which fuses together multiple services. More than just a salon, they provide the perfect place for clients to eat, drink, work or relax, so their day doesn’t have to stop when you have an appointment.
At Café 67 you don’t need to have an appointment to come in and enjoy a coffee, cocktail or delicious food. With comfy seats, a mouth-watering menu and free WIFI, Café 67 is the place to kick back, relax and enjoy brunch, lunch, beer or bubbles. A true social hub, Café 67 also plays host to late-night events.
Café 67 has an extensive cocktail menu and offers a tipple for all tastes and occasions, whether you want to kick back, catch up with friends or simply indulge.
The Brief
We have a long standing relationship with Gatsby & Miller being involved in its creation from infancy, we completed a complete brand strategy from name generation to brand identity and interior graphics. Fast forward 10 years we were were asked to come up with a name and logo for its new Café situated inside the salon.
Our Thinking
The design of the logo takes inspiration from the client’s love of the film the Great Gatsby and the 1920s/30s era. We wanted to create a brand image that was striking yet sit comfortably with the Gatsby & Miller logo.
Delivering Results
The outcome is very successful new café with a strong, eye-catching brand appearance that is set apart from anything else in Amersham and is proving to be one of the places to go on the high street. Clients love being able to order a cocktail or coffee whilst being pampered in the salon, especially popular with large groups of hens and wedding parties!